About
Us
We help communities work with their strengths and overcome challenges to define their sense of place and clarify their identity. The result: a solid foundation for improving quality of life, enhancing the visitor experience and building a richer, more resilient business community.
Our
Commitment
We’re committed to your success and won’t disappear after the final deliverable. On-going phone and email support are built into every project and if you need us to reignite enthusiasm, work through challenges, or adapt to changing conditions—we’re there for you.
We Love
Small Towns
Founder Vicky Soderberg grew up in small towns and is based in a small town. She understands how small towns work, why they work and the inherent obstacles. Vicky and her team believe in the power of small towns to be remarkable, resilient destinations.
Vicky Soderberg, Owner/CEO
Vicky established Cygnet Strategies in 2010 to work with destinations tired of watching their events wither, independent businesses close, and visitor numbers decline. She partners with communities who refuse to settle for the erosion of their sense of place or losing the qualities that make their towns special. She gets plans off the shelf and into action, successfully bringing divergent opinions and agendas together.
When faced with events that are dying or that have outgrown their capacity, communities work with Vicky to understand economic impact, revitalize, or change direction. When a community is stalled during a plan implementation process or simply needs new perspective on creative placemaking, she brings enthusiasm, creativity and compassion to every stage of the process.
With more than 30 years of experience and a master’s level education in tourism planning and development, Vicky understands what it takes to successfully recover from the impacts of gradual deterioration, economic downturns or shifts in experience preferences. She is a passionate, committed professional who works with communities to become more resilient as they effectively build a place that attracts new businesses and retains existing ones; a place where tourism increases and visitors stay longer; a place residents are proud to call home.
Our Values
Got Your Back—our job is to help in the ways determined by the client. It’s about what they need, not about us.
Listen First—no preconceived ideas or cookie-cutter approaches. We listen first, ask lots of questions and work with the client to achieve an outcome that meets their definition of success.
Be the Sunshine—we are the voice of optimism and positivity.
Give Back in Ways that Make a Difference—personally and professionally we donate our time and resources to create a positive difference for others.
Be the Solution, Don’t Add to the Problem—a solution that creates more problems or simply hides the problem isn’t really a solution in our world.