Event Economic Impact
Events are an integral part of the cultural fabric in most towns, especially Main Street communities. While some wrap their identity around a single festival, others strive to have something happening every weekend and multiple weekdays. Wherever your city falls on this spectrum, events can play a crucial role in shaping your community’s character and sense of place. They also have the potential to create a significant economic impact.
Think of the Kentucky Derby, SXSW, or the Boston Marathon. These annual events are considered among the most successful and well-known in the U.S. and are woven into the identities of their host communities. But successful events are not limited to big cities, and the economic impact is broader than traditional community events.
Sports tournaments, an event series that draws attendees from outside the community, professional conferences, college and university events—there are many “events” that occur in your community that could benefit from an understanding of economic impact and feedback from attendees.
Our analysis goes far beyond crunching a few numbers based upon generic data. We provide direct and indirect spending using data specific to your community and county. We break it down in the ways that work for you, giving you information that answers your questions and meets your needs. We gather positive and negative feedback from attendees and vendors and add our team’s ideas to help you continue growing and improving your event.
In addition to a custom infographic, we provide you with a ready-to-use presentation deck—complete with your branding, talking points, and photos—that can be used for council, board, and public presentations.
Basic Economic Impact Analysis
Option for small budgets- Client collects emails using Cygnet Strategies tablets and/or QR codes
- Surveys include standardized questions
- Report (based upon local/county economic data) contains an analysis of spending on lodging, food/beverages, other visitor attractions, transportation, and retail; information on where attendees are from; marketing impact; positive/negative attendee feedback; attendee suggestions for the future
- Analysis report provided within 6 weeks
Enhanced Economic Impact Analysis—1 day event
Most popular option- Cygnet Strategies team gathers emails on-site throughout the event
- Survey questions are customized for the client and event
- Report includes additional information from vendors; food/beverage and retail are broken down between vendors and local businesses; and team recommendations
- Turnkey presentation deck with speaking notes of data and photos
- Analysis report within 4 weeks
Enhanced Economic Impact Analysis—2/3 day event
Most popular option- This option is the same as the 1-day event option but applies to a 2-to-3 day event
Event Economic Impact
Events are an integral part of the cultural fabric in most towns, especially Main Street communities. While some wrap their identity around a single festival, others strive to have something happening every weekend and multiple weekdays. Wherever your city falls on this spectrum, events can play a crucial role in shaping your community’s character and sense of place. They also have the potential to create a significant economic impact.
Think of the Kentucky Derby, SXSW, or the Boston Marathon. These annual events are considered among the most successful and well-known in the U.S. and are woven into the identities of their host communities. But successful events are not limited to big cities, and the economic impact is broader than traditional community events.
Sports tournaments, an event series that draws attendees from outside the community, professional conferences, college and university events—there are many “events” that occur in your community that could benefit from an understanding of economic impact and feedback from attendees.
Our analysis goes far beyond crunching a few numbers based upon generic data. We provide direct and indirect spending using data specific to your community and county. We break it down in the ways that work for you, giving you information that answers your questions and meets your needs. We gather positive and negative feedback from attendees and vendors and add our team’s ideas to help you continue growing and improving your event.
In addition to a custom infographic, we provide you with a ready-to-use presentation deck—complete with your branding, talking points, and photos—that can be used for council, board, and public presentations.
Basic Economic Impact Analysis
Option for small budgets- Client collects emails using Cygnet Strategies tablets and/or QR codes
- Surveys include standardized questions
- Report (based upon local/county economic data) contains an analysis of spending on lodging, food/beverages, other visitor attractions, transportation, and retail; information on where attendees are from; marketing impact; positive/negative attendee feedback; attendee suggestions for the future
- Analysis report provided within 6 weeks
Enhanced Economic Impact Analysis—1 day event
Most popular option- Cygnet Strategies team gathers emails on-site throughout the event
- Survey questions are customized for the client and event
- Report includes additional information from vendors; food/beverage and retail are broken down between vendors and local businesses; and team recommendations
- Turnkey presentation deck with speaking notes of data and photos
- Analysis report within 4 weeks
Enhanced Economic Impact Analysis—2/3 day event
Most popular option- This option is the same as the 1-day event option but applies to a 2-to-3 day event